In an earlier installment, the hubze squad has talked about three Facebook marketing strategies that all marketers could use to spread the word about their products and services.  See this for our discussion on Facebook Groups, Facebook Events, and Facebook Pages.

Here are three more things you could use on Facebook to help you promote your business:

1. Facebook Notes and Photos.

If you have written a particularly interesting blog post on your site, you can easily post a link to it on your Facebook business page or personal profile page to share it with your customers and followers.

And you might be interested in tagging some of your customers in the post.  For example, if you have recently held a charity drive, you might want to include a list of people who contributed their time and money to making it a success.  You could properly give out your thanks if you tag them in your note.

Facebook photos are also a good way to connect with your customers.  You can post photos and tag them.  This has been done by Banana Booth, a photo booth that allows people to take their own pictures.  It uploads all of its customers’ pictures to its Facebook page and have allowed people to tag themselves on these photos.

What happens is that the tagged photos are seen on the customers’ profiles.  In effect, the customers are making a social recommendation to their own set of friends: I’ve tried this service and this is how it looks, check it out!

2. Facebook Marketplace.

Facebook Marketplace acts like a classified ads service for the platform.  If you are sick of the anonymous replies you get from Craigslist, then Facebook Marketplace is for you.

When you post a for-sale or wanted ad on any of your networks on Facebook Marketplace, you get the listing for free.  Unless, of course, if you want to post in multiple networks, then you will be charged $1 for every network and every listing you put up.

When you get a reply, you would see the person’s Facebook profile, even if you are not connected.

Facebook Marketplace, however, is not that popular among Facebook users.  You may get only a few responses to your ads, but these would be from people who would be very interested and who are much more serious about your offers.

3. Direct e-mail marketing, Facebook-style.

You may have heard about Facebook Messages and thought that it’s something akin to e-mail, only that it was done on Facebook.

You are correct.  Facebook Messages can function as any e-mail service does, but you are left with a text-only message with no way to spruce up your e-mail with images, layout and other things that you have taken for granted in an HTML e-mail.

It does, however, give you the opportunity to send a message to somebody that you are not connected with, even without knowing his or her e-mail address.

For instance, you run a clinic for people with ADHD and you stumble upon a Facebook user asking about ADHD and how to cure it.  You can send that person a message about your services and how you could help him or her.

Take note, however, that Facebook does not take too kindly on spam messages, so you can only do this with selected and highly targeted users.  If you send out bulk messages to people you do not know, the system will instantly shoot you down.