Hey Hubzers,

Facebook is a pretty big pond and your audience is incredibly diverse. There are, of course, your potential fans waiting to be caught by the glimmer of engagement. And you have your average engaged fan that is totally in “Like” but not quite at the level of advocate fan that spreads the word about your brand and grows your likes by recommending your page to friends.

Beyond these fans, engagement starts to get heavy. Purchasing fans not only purchase your product but also agree to basic data permissions.

FYI The less data permission requests the better. Most data permission pop-ups are huge throw-offs. Not many people like the idea of signing away personal information, I definitely don’t– especially the information regarding my activity that I can’t see for myself and is lodged in a mysterious data drain under Mark Zuckerberg’s mansion.

At the top of the fan food chain, the Super Fan reigns supreme over every facet of fandom: they purchase, they agree to data permissions, and they grow your fan base.

How Are Brands and Fans Connecting?

As you may have heard, there are a few different ways to connect these days:

1. “Like” a Brand website: this like will travel to the newsfeed and be visible to a fan’s friends
2. “Like” a Facebook Brand Page: Brand updates will appear in the newsfeed in addition to the  initial “like” for all to see. Brands can also send direct messages to fans.
3. “Like” via Facebook Connect and/or Facebook Apps: Allows brands to do all of the above in addition to accessing basic profile information of a fan (with permission) as well as the ability to send a fan direct emails (also with permission).

How To Make A Super Fan

First-off, I won’t lie– like all good things, this too will take time and effort on your part.

With that said, one Super Fan is worth 1,000 engaged fans, let’s make twenty! In order to make a Super Fan you will first need a fan who is actually interested in your brand. From there on out its all about cultivating engagement and affiliation.

1. Be a human– obvious enough? Social Media allows for an unconventional approach to marketing, you can share details about your life outside of work (within reason, no TMI). Most importantly, talk to your fans as if you were talking to your friends. If you are a bit uncomfortable with this approach, try the 80/20 rule: sharing 80% business content and 20% personal content.
2. Aim high to attract your Ideal Fan with Facebook Engagement Ads– by targeting high-value fans, you are sifting through those who will ultimately never care enough about your product to become purchasers and/or Super Fans. In order to grab their attention, use real images rather than abstract images (logos are boring). Also, make your 25-characters incite an action or ask a question.
3. See what your competitors are up to– if you are having a hard time knowing exactly who your Super Fans are and/or what they look like, take a look at your competition’s fan base to get an idea.
4. Keep the content coming– this is an oldie but a goodie; a steady flow of good content with a variety of media is a must.
5. Create calls to action– a call to action is as simple as “CLICK THIS” or “Watch This” posted-up with your content. It gives your brand authority on good content, granted that the content isn’t a  dull moment and a half.
6. Make advocacy easy– people like brands because they want problems solved, questions answered, and overall rewards to share with their friends and make themselves look, in a sense, COOL. There is nothing wrong with leveraging; give people what they want…in exchange for their name and email.

Still wondering what a Super Fan looks like? LOOK:

Comment and let us know about your Super Fans.