So you have your email carefully crafted and all your t’s crossed and i’s dotted. You have all the images you want inside of it ready to go. All words are spelled correct. You have the links to your site and whatever it is you are selling all perfectly placed. The grammar is immaculate. The Subject line is killer!

And now you’re ready to hit send.. But wait? You hit send and only 5 people on  your list of 500 read the email!!! Why? Didn’t they like your catchy Subject line? Didn’t they find your content humorous yet insightful?

Maybe they didn’t like your email address or maybe it went to spam..

Or maybe.. Just maybe… You sent it at the wrong time of day.

I can speak from experience both as someone who uses email marketing and as someone that reads alot of email that the time of day makes a big difference as to whether or not an email is opened at all. There is a bit of a puzzle to figure out when sending emails and it is a bit of an artform.

The infographic below put together by Pure360 shows you some optimal and not so optimal times of day to send emails. And they are 100% spot on!