Social Media Marketing Revolution Conference
February 2-3, 2012
Hilton on the Park, Melbourne, Australia

One in every two Australians maintain a Facebook account, and there are 1 million unique visits to Twitter coming from the continent every month.

Even with that phenomenal user statistics, Australian companies, brands and the government are just realizing the power of using social media in whatever they do.  In fact, only 42% of managers in Australia fully understand social media and its potentials.

The Social Media Marketing Revolution conference helps you spearhead your social media efforts, instead of just imitating what has already been done.  With this conference you will learn how to:

• Measure and monitor social media ROI.
• Achieve a consistency of messages being pushed out through the different social media sites and other marketing channels.
• Use the full potential of social media in the field of customer experience improvement.
• Avoid and properly handle social media crises.
• Create trust to increase sales via social media outlets.
• Get on other related technologies such as SoLoMo, f-Commerce and mobile.

Key topics include:

• Getting to know the most successful social media campaigns, what worked for these, and how they were executed.
• Getting to know the various social media challenges and how to solve them.
• Social media innovations.
• Getting to know the various social media sites to fine-tune and optimize your efforts.

The Social Media Marketing Revolution conference is organized by Marcus Evans, a company that specializes in the research and development of strategic events aimed at senior business executives.  They have been responsible for more than 1000 event days and have put up conferences related to corporate finance, technology, business improvement, health, and human resources, among others.

For more information and registration details, contact Cindy Cluny at +603 2723 6745 or CindyC@marcusevanskl.com

Social Media for the Public Sector
March 21-22, 2012
Melbourne Park Function Centre, Melbourne, Victoria, Australia

The Social Media for the Public Sector Conference 2012 will feature case studies and practical information touching on the most successful uses of social media.  The event is seen as the response of the continued growth of social media and the need for government and public institutions to keep up with it.  The conference aims to equip participants with the resources to formulate, create and build their own social media presence.

Public sector practitioners, team leaders, offices and managers should attend this conference to broaden their knowledge on using social media as an effective communication tool.  The whole-day conference aims to teach the participants how to:

• Develop and create a social media campaign for their organization.
• Engage with their community through social media.
• Integrate social media into their current communication strategies.
• Build their brand using social media.
• Measure the success of their campaigns.
• Manage the rewards and risks of their campaigns.

This year’s speakers include:

• Tracey Sen, NSW Department Of Education And Training Corporate Communication Director
• Cheryl Hardy, Information Victoria, Department Of Business And Innovation’s eGovernment Research Manager
• John Nevins, City of Kingston Chief Executive
• Jacqui van Teulingen, Department Of Finance And Deregulation’s Australian Government Information Management Office’s Director of Web Policy
• Bernard de Broglio, Internet Coordinator at the Mosman Council

For more information and registration details, contact the registration manager at +61 3 8534 5050 or through e-mail: registration@halledit.com.au