Marketing Materials

GraphRank Vs. EdgeRank [Infographic]

T.G.I.F.F. Hubzers! I just found an infographic that clarifies Facebook's new algorithm, GraphRank. Facebook announced GraphRank at the legendary F8 Conference last month along with the big Timeline announcement.The idea behind GraphRank is to help users find apps and content based on how well those things fare among a user's social circle; so you ...

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@TwitterAds and Top Tweets from Ad-Week NY

Hey Hubzers, Today Twitter has introduced a new official account to join the ranks of 23 other official accounts such as: @TwitterBusiness, @Twitterapi, and @Twittermedia. Twitter is a new beast, no longer an ad-free zone following the introduction of promoted tweets in both search results and user's timelines, promoted accounts, and promoted trend...

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Facebook Ads Then and Now: Better Brand Pages

Hey Hubzers, In light of the recent changes on Facebook to improve the user's social networking experience, it's about time that we talked shop. With the Timeline coming into place, Facebook is going to look entirely different, face-lift different-- therefore, to maintain the natural balance: Facebook is going to optimize brand Pages. Because altho...

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The Dangers of Brandwashing: Are You “Brandwashed”?

Hey Hubzers, Brands spend a lot of time trying to get into your business, in fact Marketing is the science of exactly that. Taking a step back into the consumers shoes, brands look like a pack of wolves in a cold Russian winter night all howling and sprinting for your flesh (otherwise known as your wallet). There are very few golden moments of a ne...

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Facebook Plans to Give a Boost to Small Business

Hey Hubzers, Brace yourselves for a heaping pile of goodwill from sugar-daddy Facebook. There are over 9.2 million small business users on Facebook out of a nationwide count of over 30 small businesses. In an effort to earn more users who own/operate small-businesses, Facebook will be rolling-out a new program in partnership with the U.S. Chamber o...

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Klout Adds Google+ to Your Social Score

Klout has been measuring your influence across various social networking platforms and with the public opening of Google Plus beta, the vermilion Klout gates have opened! Your G+ social efforts will no longer go unaccounted for. Google+ is now at home on your Klout dashboard, along with Twitter and Facebook. Talk-about a badge of approval! Followin...

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Marketing via Facebook’s “View Shares” Feature

Last week Facebook introduced a "View Shares" feature that allows publishers to see who has re-posted what. This feature will identify top influencers and show the weight of sharing strategies and incentives in motivating others to actually share ideas. In a consumer behavior study conducted by Constant Contact and research firm Chadwick Martin Bai...

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Marketing Monday: Using Near-Field Communication for Your Marketing

You might have heard about near-field communications before.  It is a hot topic in recent weeks due to rumors that the iPhone 5 might be NFC-enabled.  But what’s the fuss all about? NFC is a wireless technology that allows you to access information from another NFC-enabled device or NFC tag easily and even without touching.  For example, NFC enable...

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